A full brand identity created for a floral boutique rooted in warmth, character, and handmade charm. From the logo system to illustrations, packaging, and in-store touchpoints, every element was thoughtfully designed to feel personal, gift-worthy, and emotionally led. This project was about translating the client’s vision into a cohesive floral world: one that feels welcoming, expressive, and quietly refined across both print and digital. So excited to see Belrose come to life🩷