MODUS Build - Brand Identity & Web Design

Coming from an architectural background, I approached MODUS Build with a particular appreciation for precision, proportion, and thoughtful design.

The challenge was to create a distinctive identity that communicates these values without relying on conventional construction imagery.

The concept was built around a simple typography idea: “The Measure of Good Building.” A small detail above the letter M represents a reference measure - a fixed length against which other dimensions can be measured. This subtle intervention gives the logo its meaning and connects it directly to the brand's philosophy.

I carried this idea into a cohesive visual system, bringing together typography, graphic patterns, brand applications, and website design.

For me, the most rewarding part was creating something visually refined yet purposeful, where even the smallest detail has a reason to exist, keeping the same principle as in architecture.

#branding #logodesign #webdesign

Great brand design Alexandar wooden style is so premium🔥🔥

A little packaging design appreciation 🌞

UluSoleil was one of my first big clients, and over time, I helped bring four of their products to life through packaging design.

This lip balm tube was all about balancing a delicate, feminine aesthetic with clear product communication, thoughtful typography, and functional packaging.

I’m still working on the full case study, but I wanted to share a little peek at the process!

More to come ✨

Gorgeous color story and tactile packaging! Beautiful work, Anita!