Elena Vid's post
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Wine buyers are auditing the product now, not the vibe. I turned data into 2 brand directions: A) Wine as a vibe B) Wine as a product you can evaluate Which one would you trust more? A or B

2 voted

33%

A

4 voted

67%

B

6 votes

Closed

Harsh's avatar
First one is looking really deferent
Elena's avatar
Yes, it's more heritage, craft, romance, wine as art. And second is clarity, control, trust.
Harsh's avatar
Ya, it's looking awesome
Elena's avatar
Thank you! Second one based on data but now I think I did it too clean. Wine industry has legacy and tradition I need to preserve in next iteration
Nabeel M.'s avatar
A is super fun. B is trustworthy
Elena's avatar
Thank you for feedback!
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