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Taste Test
Lately, I’ve been discussing a topic with a client about SaaS videos.
The space is big, but many videos start to look the same.
So here’s the question:
What matters more - a clear message that works for the product, or a strong visual style?
I'm curious to hear your thoughts.
27 voted
64%
15 voted
36%
42 votes
Closed
Both are equally necessary!
My thought is both are equally matters just having balance in them creates better impact 😊
Totally agree with you. But if we look at it purely from a startup perspective, what would you prioritize first?
A client recently shared that early on, visual polish wasn’t critical for him - the focus was on getting the message right and clearly communicating the value....
Definitely Krystyna 😊, I agree, visuals can be evolved later as per the progress.
But as a designer or thinking future of the product, maintaining consistency in visuals and message is really important.
Because changing the visuals frequently may not impact more, because...
Totally agree - a balanced approach usually works best. I just found my colleague’s perspective interesting to think about.
I think both are needed - a strong visual without a strong message might not be a good solution
I agree that message and visuals don’t really work without each other. But if you had to choose, especially from a startup perspective, what would you prioritize first?
A client recently shared that early on, visual polish wasn’t critical for him. His focus was on getting the...
Taking the startup perspective, you still need both because we are in digital era where visuals really matters, especially in early stage where you are still building the foundation.
Even if your message is really strong it we be lost in full of attention grabbing post if the...
Totally agree 🙌
Omg the detail on this is insane! love it great job
Message carries it, visuals differentiate. The best work usually aligns both. Great question!
Great work
A strong message fuels the strong visuals. This is a great question.
Impossible to choose ðŸ§
Oh yes, this has been living in my head all day 😅
I would go with strong visuals.
If you think of the landing page or digital marketing, strong visuals grab attention, they can make you feel like this SaaS is something you need, premium look, sleek design etc.
Of course, if the messaging is off, strong visuals won't help that...
Totally agree, especially when it comes to A/B testing. It really puts things into perspective. At the end of the day, numbers explain the impact better than opinions 🙂
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