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Taste Test
I'm building a platform that offer Fractional consultants for hire, that are 45+ years old with 20+ years of experience. The client is torn whether they should lead with the fact that all consultants are 45+ years old or the idea that they all have 20+ years of experience?
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I'd lead with experience! It builds credibility quicker than age.
Lots of ageism abound in the industry these days... anybody would be lucky to have someone with that much experience haha
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