Full-scale eCommerce SEO & Optimisation I led the SEO and site optimisation for SlipStream247, a ...Full-scale eCommerce SEO & Optimisation I led the SEO and site optimisation for SlipStream247, a ...
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Tom Boyce
• Nov 28
Full-scale eCommerce SEO & Optimisation I led the SEO and site optimisation for SlipStream247, a large-scale eCommerce platform with 27,000 of SKUs. I redesigned category architecture, implemented advanced schema (product/category), and restructured technical SEO to improve indexing efficiency.
The result: faster load times, cleaner site structure, and improved conversion paths. This project demonstrates my ability to handle complex, high-volume retail environments and deliver scalable SEO that supports large product catalogs.
Role & Activities:
- Redesigned site hierarchy and internal linking to optimize crawl budget
- Installed and tested structured data (Product / Category schema) across thousands of SKUs
- Improved page speed and front-end performance on all devices
- Coordinated product-page SEO and metadata strategies
Search Engine OptimizationeCommerce ManagementContent WritingGoogle Search ConsoleSEMrush
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Geethasree Naguboina
pro
• Nov 30
Love how you handled large-scale SKU data. For SEO projects of this size, do you usually prefer receiving well-organized spreadsheets, or do you also restructure the raw data yourself?
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Tom Boyce
• Dec 4
Thank you very much. I restructured the raw data along with a dev manager. It was made more tricky because sometimes the Dev team do not like certain changes 😅
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Geethasree Naguboina
pro
• Dec 4
Got it — that makes total sense 😄 Restructuring raw data can definitely get tricky when the dev team has their own constraints. Sounds like you handled it really well by collaborating closely with the dev manager. Thanks for sharing how you approach it!
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