It started with a sentence I couldn’t shake: “Drinking my daily coffee is therapy, not caffeine.”...It started with a sentence I couldn’t shake: “Drinking my daily coffee is therapy, not caffeine.”...
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Leah R
• Nov 25
It started with a sentence I couldn’t shake:
“Drinking my daily coffee is therapy, not caffeine.”
I didn’t sketch a logo. I didn’t build a palette. I just let the words pull me in, one letter at a time.
Soon the sentence wasn’t a sentence anymore. It became a personality. A brand. A little chaotic, a little honest… and somehow exactly right.
Typography first. Everything else followed.
Now I’m curious, what’s your go-to coffee order?
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