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Taste Test
I love doing various versions of one logo to give it versatility of use in different contexts and applications.
This branding was no exception but I'm curious to see which one you prefer!
114 voted
68%
54 voted
32%
168 votes
Closed
Both have their uses... the first logo looks like an age-old legacy firm (keep it if the firm is a decade or two old), and the new one can be used for all websites and social media creatives since the fonts are the same.
Good Creativity
Voted condensed! That ampersand is 🔥 The minimalist version feels more timeless and versatile across applications. The extended works great for hero sections though. How do you typically decide which contexts get which version?
Love those iterations but my personal favourite is the condensed version, imagine using this as a storefront badge. The slogan would be less visible looking at distance.
The condense version has a lot of character! Love it!
Impressive work Natalia
Both look great
This is really good; I'll go with the first one.
The condensed one
Keep both!
Hi! Nice work. Just a heads-up, the space between "A-M" should be the same as the space between "C-o". That makes for a visually balanced logo. Hope it helps!
Great work on the type. I would suggest adding punctuation to the abbreviation (A.M. & Co.) so that it reads as you intend it to.
The condensed version is super cool and versatile, but I really love a logo with a nice personality and the extended version is definitely the case. Loooove it, great job 🫶🏻💫
Awesome! 🔥
I love the design. How long did you work on it?
This project was a one day design intensive!
Getting a design like that in one day is impressive. Good job.
good job
both good design, but for logo left is best!
I love the condensed version. seems minimalist
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