As a young designer, I was able to take part in the D&AD New Blood Awards, I chose the Xbox brief...

As a young designer, I was able to take part in the D&AD New Blood Awards, I chose the Xbox brief...As a young designer, I was able to take part in the D&AD New Blood Awards, I chose the Xbox brief...

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Anthon Johansson

pro

• Oct 20

As a young designer, I was able to take part in the D&AD New Blood Awards, I chose the Xbox brief and I created a campaign I called “Unbox Your Play.” The idea explored how unboxing can be more than just a physical act — it’s about unlocking imagination, creativity, and play in every form.

Although the project didn’t lead anywhere beyond the competition, it’s still a piece of work I am proud of. It taught me a lot about creative direction, storytelling, and building a campaign from the ground up. I also got to hone my 3D skills more too which is something I have been wanting to add to my skillset.

This is the first time I’m sharing it publicly, so I will be posting more about it on my Contra profile later! 🎮✨

Brand Design Creative Direction Jitter shareyourwork Adobe After Effects Blender Art Direction

Robbi Firmansah

pro

• Oct 21

@Anthon Johansson Amazing work!

Anthon Johansson

pro

• Oct 21

@Robbi Firmansah Much appreciated! I learnt so much from this project for example if I were to redo my animation I would not stop the xbox moving in the final shot as it would improve the flow more.