Pryde: A Homegrown Sneaker brand rooted in Indian craftsmanship, ready to rule Affordable sneaker culture. The client wanted to convey a sense of brotherhood and vibrant Indian culture and convert it to streetwear, creating a brand that resonates with the new generation. So i Created a mark that embodies the lion’s pride, offering a fresh interpretation of the brand name. Incorporating the mark "Pra - प्रा" (an informal term for brother in Punjabi) to symbolize brotherhood, with bold colors to connect with the young target audience. the brand is going to launch soon so keep an eye on the profile for full brand journey.