A launch film for a health product has to earn trust before it can impress.

For this AI health assistant, I created the motion design that brings the product into everyday life: calm pacing, soft glass surfaces, and an interface that lives inside real scenes.

Check it out. Would love to hear what you think.

Love the calm, thoughtful approach. It feels natural and helps build trust in the product.

I made a short AI film with @Sarah Smaili for the CapCut LA Challenge on Contra 🦉

It started with a TV show I loved as a kid. I wanted to capture that feeling of a small fantasy world where anything can happen. (The letter-delivering owl is a little nod to Harry Potter.)

I’d wanted to try AI video for ages, and it turned out to be much more design work than I expected.

What made the difference: ➡️ We wrote the story first, then used Claude to break it into scenes ➡️ Each character had a character sheet and one fixed prompt, reused in every shot ➡️ For every shot, we described what should happen and what shouldn’t ➡️ Image references alongside the text worked far better than text alone

The hardest part was keeping characters consistent from shot to shot while still matching the picture in my head. Most of that was solved before we generated a single frame, through careful planning and clear, detailed descriptions.

Huge thanks to @Sarah Smaili for making this with me. Watch the journey below and let me know what you think!

Writing down what shouldn't happen in each shot is the step most people skip, and it's usually where consistency falls apart. Agree that most of it gets solved before the first frame. The blue sock left on the red carpet at the end made me smile.