I am continuing to work on a test project for Mercer St. and decided to improve the first impression—the loading process. I created an animated preloader for the main screen to make the waiting time seem purposeful rather than empty. I focused on rhythm, smooth transitions, and brand-appropriate movement to set the tone before users even reach the interface. I think these small details shape the impression of the product from the very first second. I wonder how much attention you usually pay to preloaders and micro-interactive elements in web products? Are they still important, or are they becoming an invisible part of the user experience? Follow up for the next updates.

Love the pacing and subtle transitions. Feels very intentional 👌