I swear, every time I see it this green, it pumps me with energy, like a visual shot of espresso. EMS Studio Split is all about energy, confidence, and connection, and that’s exactly what I wanted the visual identity to radiate. A simple yet powerful logo that moves like the training itself: dynamic, clear, and effective. The lightning symbol woven into the typography adds a pulse, a little spark that mirrors the electric energy of EMS technology. And the lowercase letters? They keep things friendly, approachable, and human, because strength doesn’t always have to shout. This is a brand that makes people feel seen, supported, and strong in their own bodies.