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Task: Creative ad for FOOD BRAND.
Disclaimer: This is not an official work; it was a task given by the agency working for the brand as a means of recruiting talent. I don't own any human images here
The idea was simple: draw the attention of the viewers to that feeling, the combo, the taste, that irresistible taste and experience that the brand offers. So that influenced the choice of colors, fonts, and imagery used to pull the audience in and make it relatable. With a retro and vintage finish to seal up the brand's feel
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Here is a recent project: Whimzy.
Whimzy is an emotional AI brand with a world that feels cinematic, intelligent, and human.
I helped shape that world through brand personality, custom sigil designs, an investor-facing Framer website, Amazon storefront graphics, and capsule collection print designs.
The goal was to make Whimzy feel futuristic without feeling cold, mixing emotional clarity, symbolic design, and Gen Z-friendly product moments into one cohesive brand experience.
Check it out
Nice!
Which project cover would you click first?
6 voted
25%
18 voted
75%
24 votes
Closed
The Booklet Mockup on the left is the winner for me. 🔥 It feels much more tangible and 'real-world.' The style guide is great for showing the technical system; the mockup tells a story of how the brand actually lives and breathes. 😍
Quick question: When you're presenting to...
Conceptual Work: Google Nearme - Quick Help UI/UX App Design Concept
Nearme is a conceptual mobile platform designed to redefine how people connect with their immediate surroundings by enabling fast discovery of nearby help, services, events, and peer support in one unified experience.
Key Features
Instant Request Flow allows users to create and publish a need in under a minute, reducing friction and improving conversion.
Visual Map Interface displays nearby helpers and opportunities through interactive geolocated pins for intuitive discovery.
Interest Based Filters help users quickly navigate categories like community help, free exchanges, and local events.
Trust Driven Profiles include verification badges, distance, ratings, and identity elements to build confidence in interactions.
Design Approach
The process began with research and benchmarking against local service platforms and Material Design principles. Wireframing focused on optimizing the Quick Help flow for one handed use and minimal cognitive load.
High fidelity design introduced a clean, gradient supported visual system to highlight map and profile elements while maintaining accessibility.
Motion design was a key layer, using subtle animations for incoming pins, location lock feedback, and real time pulse effects to create a sense of live activity and responsiveness.
This video looks really professional, great work! 🔥
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