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Case Study: Scaling a New Amazon Brand to Category Leadership
This project demonstrates how I use a full-funnel Amazon advertising strategy to build brands—not just optimize campaigns.
For a new entrant in the highly competitive handheld massager category, I developed an integrated advertising strategy across Amazon DSP, Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display. Instead of optimizing solely for ACoS, I allocated budgets based on business metrics such as branded search growth, Share of Voice, TACoS, conversion rate, and incremental sales.
As organic rankings and conversion rates improved, I continuously reallocated spend toward the highest-performing keywords, audiences, and ad formats, enabling profitable scaling.
Business Impact:
• 12× increase in advertising-driven orders
• 5× growth in category market share
• 1.8× increase in branded searches
• Achieved the #1 position in the category on Amazon
• Maintained TACoS within target while significantly increasing sales volume
This case reflects my approach to Amazon growth: combining marketplace strategy, retail media, and data-driven optimization to build sustainable, profitable brands.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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After Post: A strategic redesign featuring a high-contrast aesthetic, streamlined navigation, an optimized multi-bottle pricing tier selector, and a scannable feature grid.
Which approach is more effective for high-ticket consumer products: a busy layout attempting to communicate every feature simultaneously or a premium, structured experience that systematically builds trust and removes buying friction?
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I built my clothing brand from absolute zero and handled every part of the process myself: branding, logo design, product design, creative direction, marketing campaigns, organic content, product development, and overall brand strategy.
Today the brand has nearly 30,000 followers, a strong and supportive audience, and consistent sales from customers around the world.
This experience gives me a practical understanding of how to build a brand that not only looks good, but also attracts attention, creates a community, and generates sales.
I can help with brand building, creative direction, content strategy, visual identity, merch development, or specific tasks within these areas.
Hey, Contra!
If you're building a brand on Amazon or starting from scratch – here's what I do.
After 9+ years in graphic design and 5+ years working exclusively with Amazon brands, I help businesses look credible, consistent, and conversion-ready.
Services I offer:
✏️ Logo Design – wordmarks, icons, monograms built for longevity, not trends
🎨 Brand Identity Design – logo system, typography, color palette, brandbook and usage guidelines
📦Packaging Design — from simple poly bags and inserts to complex multi-component boxes, fully print-ready
🛒 Amazon Listing Images – main images, infographics, lifestyle shots structured to drive clicks and conversions
📝 Amazon A+ Content – branded module layouts that tell your product story and reduce return rates
I've worked with brands that grew monthly sales 56% over two years. Design was a big part of that.
If you're launching a product, rebranding, or just tired of looking like everyone else – let's talk.
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