Independent capability sample — not client work. Most landing page feedback is taste. I try to ke...Independent capability sample — not client work. Most landing page feedback is taste. I try to ke...
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Independent capability sample — not client work.
Most landing page feedback is taste. I try to keep mine to evidence.
When I review a page I look at four things, in order.
1. Define — who is the visitor, what is the one action the page wants?
2. Inspect — the page at a real desktop width and a real phone width.
3. Prioritize — up to three friction points, each with the visible evidence and why it likely hurts that one action.
4. Measure — one simple thing to watch after the change.
No analytics login, no redesign, no promises about conversion. Just what the page is already showing.
The framework I use is in the attached sample (independent work, not a client project). If you want it run on your page, it is a fixed $49 review on my profile.
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The network for creativity
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