Marketing ROI is not a traffic problem. It’s a tracking problem. I once looked at a campaign that had: → Thousands of visitors → Hundreds of clicks → Dozens of leads It looked like a success. Until the client asked: “How much revenue did this campaign make?” Silence. The problem wasn’t the marketing. The problem was that we couldn’t connect the marketing activity to actual revenue. And this happens more often than you think. When your customer touches 5+ channels before making a purchase, attribution gets messy. So instead of asking: “Which channel got the most clicks?” Ask: “Which activities helped create revenue?” Here are 6 numbers I’d watch: → 1. Revenue Did marketing actually generate money? → 2. Conversion Rate How many visitors became customers? → 3. Customer Acquisition Cost How much did you spend to get one customer? → 4. Customer Lifetime Value How much is each customer worth over time? → 5. Pipeline Generated How much potential revenue came from marketing? → 6. ROI by Channel Which channels create the best return? Because 10,000 clicks mean very little if they produce zero customers. Traffic tells you what happened. ROI tells you whether it mattered. The goal isn't to prove that marketing is busy. The goal is to prove that marketing is contributing to business growth. P.S. What metric do you use to prove marketing impact to leadership?