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Cinematic sci-fi art of an astronaut in a desolate landscape pressing a red button to activate a glowing, mysterious portal.
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What if a space brand didn’t just look futuristic — but felt like it was already living in the future?
For XPACE, the goal was to build a visual identity that could turn the idea of space exploration into a complete and immersive brand experience.
The identity combines a bold typographic system, a high-contrast visual language, and electric blue accents against deep black to create a futuristic presence that feels precise, technological, and unmistakably XPACE.
But the identity didn’t stop at the logo.
The system was extended across digital interfaces, web design, favicon and UI icons, access cards, board passes, and branded applications — creating a consistent experience across every touchpoint.
Every detail was designed to make XPACE feel less like a brand inspired by the future, and more like a brand built for it.
XPACE — Visual Identity System.
Looking to build a visual identity that goes beyond a logo?
Let’s create something with a world of its own.
The identity system feels cohesive because the typography, electric blue accents, and image language all push in the same direction. Extending that logic into interfaces and packaging is what makes XPACE feel like a real world, not just a futuristic logo.
Contemplative Hooded Figure
A cinematic portrait of a woman in a white hooded jacket illuminated by a striking orange glow from within.
The soft expression, pale tones, and dramatic warm cool contrast create a mysterious, futuristic mood with an editorial and conceptual feel.
Three flavours. Three corners of the universe. ✦
A closer look at Nova Energy, the fictional energy drink brand I’m turning into an immersive web experience.
Each flavour has its own atmosphere: the violet depths of Deep Space, the restless glow of Ancient Spark, and the gravitational pull of Event Horizon.
I’ve been refining how the experience moves between them — from the can’s rotation and texture transitions to the opening sequence that follows.
The goal is to make the product, motion and interface feel like parts of the same story.
Which frequency would you choose: Deep Space, Ancient Spark, or Event Horizon?
Sound on for the full experience 🔊
The three-flavour structure gives the experience a strong narrative spine, and the transitions from can rotation to texture sound like a great way to bridge product and interface. Deep Space is my pick—the visual mood feels especially distinctive.