What Drives Framer Template Sales: Size or Niche?What Drives Framer Template Sales: Size or Niche?
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Artem's avatar
Artem Meshkov
• 7h
A few thoughts about the Framer template market.
My small, minimal portfolio template for designers has been pretty successful in terms of sales.
At the same time, my much bigger template for a creative agency has only sold once.
That made me think that maybe it makes more sense to build smaller templates for solo designers, freelancers, small businesses, etc.
They take less time to build, and the target audience is probably more likely to actually buy a template. Bigger companies and agencies might be more likely to go for something custom anyway.
Then I released my architecture studio template, and it started selling pretty well too.
So that kind of broke my theory 😅
Maybe company size isn't really the deciding factor at all, and niche matters much more than I thought.
What do you think about this? Would love to hear your thoughts.
Ganesh's avatar
Ganesh S
pro
• 7h
Brutal truth.
Bigger agencies and companies rely on a unique, self made sites with their in-house designers and developers.
Whereas freelancers and small teams prefer a affordable site to start with and then build their own after growing big.
Artem's avatar
Artem Meshkov
• 5h
Thanks for sharing this!
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