The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
A small update from the internet: we’ve now won seven awwwards. Honorable Mentions. Awwwards has always been the biggest design benchmark for us, so seeing our work recognised seven times feels pretty great.
SOTD, we can see you from here.
++
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
Claude
Claude has entered the design space. How are you using it?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
Brand Design
The best brand designers are on Contra. Scroll to see what's trending in brand design. What are you building?
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?
Related posts
Another project wrapped up! ✨
Not every website needs a complete redesign.
Sometimes the foundation is already there – it just needs a fresh perspective. An audit can uncover what's creating friction, where visitors get lost, and what small changes can make the biggest impact.
For this Kajabi project, we started with a full website audit, mapped out our recommendations, redesigned the updates in Figma, and then implemented everything on the live site. No full rebuild, just thoughtful improvements that made the website cleaner, easier to navigate, and more intuitive for new visitors.
The best part? The entire transformation was completed in just two weeks.
Sometimes, improving what you already have is exactly what's needed. 🚀
Fantastic work
I’m exploring two homepage hero directions for a Lumena Health concept and testing which one feels stronger for a preventive healthcare brand.
Both directions focus on the same core message: healthcare built around prevention, not reaction.
Direction 1 feels more warm, human, and consultation-focused.
The large lifestyle image creates a clear patient/provider moment right away, which helps the experience feel personal and trustworthy.
Direction 2 feels more premium, editorial, and brand-driven.
The dark green background, centered headline, and image collage make the page feel more elevated and visually distinctive.
Direction 1: personal, warm, trust-focused
Direction 2: premium, editorial, brand-forward
Which direction feels stronger for a preventive healthcare website?
25 voted
40%
37 voted
60%
62 votes
Closed
Direction 1's consultation-focused warmth feels like it'll convert better for anxious first-time patients, but Direction 2's premium editorial feel might build more trust with referral sources. Did you already have a lean going in, or are you genuinely torn?
When Joshua Tree Senior Living approached me, they didn't need "another website."
They needed a website that made families feel something.
Choosing a senior living community is one of the biggest decisions a family will make. People aren't comparing features—they're looking for reassurance. They're asking:
"Will my loved one be happy here?"
That question shaped every design decision.
Instead of starting with colors and layouts, I started with the story.
We used the StoryBrand framework to reposition Joshua Tree as more than a place to live. It became a place to belong.
Here are a few of the key decisions behind the project:
🏡 We sold a feeling, not a facility.
The homepage doesn't begin with amenities. It begins with comfort, connection, and the promise of feeling at home.
🎯 Every section had one job.
Each section answers a different question visitors naturally have:
• Can I trust this community?
• Will my loved one be safe?
• Will they make friends?
• What's the next step?
Removing confusion makes taking action much easier.
🎨 The design reflected boutique hospitality.
Rather than the typical clinical blue healthcare palette, we built around the warmth of their terracotta brand color, soft neutrals, elegant typography, and generous white space to create an experience that feels welcoming and premium.
🖋️ Copy was treated as part of the design.
Beautiful layouts can't compensate for unclear messaging. Every headline was rewritten to speak to emotions before features.
📱 The experience was designed for two audiences.
The future resident and their adult children often visit the website together. The messaging needed to create confidence for both.
The final result is a boutique Webflow website that reflects the same warmth, care, and attention visitors experience when they walk through Joshua Tree's doors.
One reminder this project reinforced for me:
Good websites don't simply communicate information. They reduce uncertainty.
That's often the difference between someone leaving... and someone scheduling a tour.
Have you noticed a website that made you feel something before it tried to sell you something?
I'd love to hear your thoughts.
#Webflow #WebDesign #SeniorLiving #HealthcareMarketing #StoryBrand #Relume #WebsiteStrategy #UXDesign #BrandStrategy #ConversionDesign
The StoryBrand framework applied to healthcare marketing is such an underused combo, most senior living sites still lead with amenities lists. Did the client push back at all on the terracotta warmth over the usual clinical blue, or were they already bought into that direction?
