TheShadeShop - SEO & Performace, CRO • Led full SEO and performance optimization for The Shade Shop, achieving a perfect SEO score of 100 and faster load speeds on all devices. • Optimized 3,500+ product and blog images to webp, added accessible alt text, and created targeted meta descriptions across products and collections. • Improved site structure by adding lazy loading, refining theme code, and updating CTAs for better indexing and engagement. • Ran a competitive audit and delivered measurable gains, boosting Lighthouse scores and outperforming leading competitors. • Built multiple new pages, including how-to guides and an updated About Us page.

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