For this project, I led a full refresh of an Insurance Group’s brand identity and redesigned key ...

For this project, I led a full refresh of an Insurance Group’s brand identity and redesigned key ...For this project, I led a full refresh of an Insurance Group’s brand identity and redesigned key ...

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Lily Burke

• Nov 30

For this project, I led a full refresh of an Insurance Group’s brand identity and redesigned key website pages to create a cleaner, more modern, and more cohesive digital presence.

This landing page is one example of the updated design direction — featuring simplified navigation and new visual assets that better reflect the company’s position as a leader in commercial insurance.

My work included:

- Updating the brand’s overall visual identity

- Redesigning landing pages and site graphics

- Creating and managing branded email campaigns and engagement strategies

- Ensuring consistency across all web and marketing touchpoints

This project showcases my ability to blend brand storytelling, visual design, and user-focused web updates to elevate a company’s online presence.