KAMAKURA is a Japanese matcha brand I designed to bring traditional matcha into everyday life. There are three flavours, each inspired by a flower: Ajisai (Hydrangea), Sakura (Cherry Blossom) and Hasu (Lotus).
I didn’t want the flowers to just sit there as decoration. So I started the whole identity from them. Their shapes and colours shaped the graphics and gave each flavour its own personality.
Then I added gradients. Petals are never one flat colour, so I wanted the design to shift the same way. It gave the brand some depth and made it feel a bit more artistic.
The final look is floral forms, soft gradients and bold type. Nothing like the green tins you usually see.
This was a collaborative project with my designer friend, Safna.
What do you guys think of the whole identity
I designed these typographic layouts as part of my ongoing visual series on scale, grid and rhythm
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This project focused on creating a professional appointment booking landing page using Kajabi, designed to guide visitors from their first interaction with the brand to taking the next step.
The goal was to bring the company's introduction, video content, testimonials, and appointment-booking experience together in one clear, engaging layout.
I focused on creating a clean visual structure, making the information easy to navigate, and giving visitors a straightforward path to schedule an interview.
It's always interesting to see how thoughtful design and the right structure can make a digital experience more effective.
Built with Kajabi.
I would love to hear your thoughts, What stands out to you about this design?
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