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Some of the most interesting design challenges are hidden behind complex business processes.
For RetaPay, I had the opportunity to work on a fintech product where multiple stakeholders, rules, and workflows had to come together in one experience.
What I enjoyed most was finding the balance between business complexity and user simplicity, making the product easier to understand without losing the depth required by the business.
This project was a great reminder that good product design isn’t about making things look simpler.
It’s about making complexity feel effortless.
#ProductDesign #UXDesign #Fintech #SaaSDesign #UIDesign #UXUI #ProductDesigner #DesignCaseStudy #DigitalProductDesign #DesignThinking
The RetaPay fix wasn't a new feature, it was collapsing follow-ups across brands, distributors and retailers into one payout record — the complexity was organizational, not visual.
Exactly. The real design challenge was mapping the relationships and follow-ups across brands, distributors, and retailers, then turning that complexity into one clear payout flow. It was more about simplifying the process than adding another feature.
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Rectraa helps sales teams extract, classify and organize leads collected through WhatsApp. I designed and developed its marketing website to explain the product clearly, demonstrate its workflow and encourage visitors to try it.
Project information:
Role: Website Designer & Framer Developer
Scope: Website strategy, UI design, responsive design and development
Tools: Figma and Framer
Deliverable: Responsive SaaS marketing website
High end design
A bento system designed to make a SaaS product feel tangible.
I wanted each card to do more than display a feature — it needed to show the experience.
So I designed a collection of interactive-looking product cards around:
→ Integrations
→ Payments & insights
→ Customer support
→ Global payments
→ Real-time tracking
The visual direction combines minimal layouts, soft green accents, dashboard UI, subtle gradients and strong typography to create a modern fintech/SaaS feel.
The goal was simple:
Make the product feel useful before the user even clicks anything.
I'm currently open to UI/UX, Product Design and freelance opportunities.
If you're building a SaaS, fintech, Web3 or Web2 product and need a designer who can turn ideas into polished interfaces, let's work.
Available for new projects →
#UIDesign #ProductDesign #SaaS #Fintech #UXDesign #Figma #WebDesign #FreelanceDesigner
Love the vibe of this!
Jordan Reid - Sportswear Brand Identity
Like the logo direction
