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Map Animation in After effects
I'm a documentary style motion designer and video editor, if you have similar content then DM me about your project and let's make something !
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A UI showreel I worked on earlier this year for a product design agency.
The challenge was finding that sweet spot between “this is too slow” and “wait… what did I just see?” 😂
The goal was to showcase their work while giving each piece enough time to actually be appreciated.
A lot of the work was in the pacing, knowing when to move, when to pause, and when to simply let the design breathe.
The pacing sounds really intentional knowing when to pause can make a showcase feel much more engaging.
Unlocked some new text animatiions on the New project, How'd it turn out?
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the text animation lands nicely.. the cut feels really smooth.
Turning four different interviews with multiple camera angles into a high-converting VSL was no easy task.
Here’s how I tackled the workflow:
Footage Mapping: I laid out all the raw cuts and multi-cam angles to get a clear, top-down perspective of everything I had to work with.
Story Crafting: I pared down four separate voices and pieced together a seamless, high-converting narrative arc.
Pacing & Music: I selected the exact tracks needed to drive the energy forward and set the right emotional tone.
On-Brand Motion Graphics: I designed custom visual callouts, text animations, and graphics to match the brand identity and maintain viewer retention.
Sound Design & Audio Polish: I finished with full sound design—cleaning up dialogue, balancing audio levels, and adding subtle risers and impacts to give it a sharp, cinematic feel.
Here’s a quick clip from the final cut. How did it turn out?
Mapping the multicam footage first creates a solid foundation for the VSL.