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Let’s not design for users.
Let’s design for daughters, refreshing the app at 11:47 PM.
For grandmothers, who don’t want to feel “monitored” —
just supported.
For caregivers, juggling work, guilt, and love in the same hour.
“Users” are abstract. Real people aren’t.
They feel anxiety. They need reassurance.
They want independence — without friction.
Elli winning the Future of Aging Award 2024 isn’t about features. It’s about intention.
Medication reminders shouldn’t feel clinical.
They should feel calming.
Location tracking shouldn’t feel invasive.
It should feel protective.
Technology for aging shouldn’t feel technical.
It should feel human.
Let’s not design for users.
Let’s design for the people who worry. The people who care.
The people who love.
Discover more → https://ellicares.com
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Hi everyone, we’re building the AI fitness trainer app! We need help choosing, which design would you go for? A or B? 👇
7 votes
Ends in 1h
Option 1 just because the images are more visible, keep it up
We are Muragency, a global UI/UX design agency based in Bangladesh 🇧🇩
In e-commerce, design is the difference between browsing and buying.
We design eCommerce apps that don’t just look premium; they convert, retain, and scale.
From product discovery to checkout optimisation, we focus on:
→ Seamless shopping experiences
→ Frictionless user journeys
→ Conversion-driven UI systems
→ Scalable design for growing brands
→ Mobile-first experiences that feel effortless
Great work
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