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Urban AD campaigns.
Digital collages on backlit billboards and wall posters.
More than showcasing the product, the goal is to decorate the city with the brand's own identity and spark curiosity and engagement.
You can check the full case study here.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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The synthesis of a craft.
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The development is based on a geometric synthesis representing the iconic profile of a chair. As the most essential form of a seat, this structure symbolizes the primary physical touchpoint between the user and the design, capturing the essence of the craft: the balance between structural firmness, functionality, and the comfort of the finish.
The system features two variants: an integrated version where the naming is housed within the core of the symbol, and a pure logomark for high-impact applications (wood engraving, embroidery, or stamps), where the form maintains the brand identity on its own.
Iconography DesignBrand DesignVisual DesignAdobe Creative CloudAdobe PhotoshopAdobe Illustratorbranddesignericondesignbrandingstudio
Goofy Goods — Character Driven Streetwear Brand Identity
Goofy Goods is a playful, personality-led brand identity that bridges the gap between retro cartoon aesthetics and modern streetwear culture. Featuring a whimsical mascot and bold, rounded typography, this system is designed for brands that prioritize storytelling, humor, and a "truly specific" charm.
The visual language uses a high-contrast palette and thick line work, making it perfectly optimized for high-density embroidery on hats and hoodies, as well as vintage-style packaging and print collateral. It’s a strategy-led identity built for a lifestyle brand that wants to stand out with a premium, yet approachable and "goofy" vibe.
#Streetwear #BrandIdentity #branding
I liked the mascot and its visual direction.
Stunning!
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