Logistics is not one industry. A freight brokerage runs differently from an FTL carrier and an LT...Logistics is not one industry. A freight brokerage runs differently from an FTL carrier and an LT...
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Pixel One Design
pro
• 2d
Logistics is not one industry. A freight brokerage runs differently from an FTL carrier and an LTL operation has different daily pressures than a B2B distributor. A single website serving all of them has to make each visitor feel like the product was built specifically for their operation.
The strategic decision was to give each type of logistics company its own row with a specific description of what Augie handles for them. Not a generic value proposition that could apply to anyone. A direct callout of the specific job Augie does for that specific role.
A visitor who runs a freight brokerage should feel like they are reading about their business. A B2B distributor should feel the same way. The section was designed so that every type of logistics company landing on the page finds themselves in it before they reach the CTA.
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Maty Sandoval
max
• 2d
The dedicated row per logistics type instead of one generic value prop is such a smart call, most sites just default to speaking to everyone and end up speaking to no one. Did you validate that structure with actual users from each segment or was it more of an informed judgment call?
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