Happy to share this project I created with Instant, I created Noor, a scented candle store with intentional CTAs like the hero section button that says get 15% off first order a Clear hero text that defines the store offerings.
Scrolling down you'd find highlights of bestselling products; limited editions and a product collection all placed with texts that can add a sense of urgency and a feeling of getting the best brand deal if the user interacts.
There are subtle animations that foster ease while the user scrolls, a ticker animation of photos showing how brand customers are experiencing the product, intended to call attention and get users to want to buy the product.