Tired of wasting hours manually cleaning and qualifying outbound lists? Most GTM teams rely on gu...Tired of wasting hours manually cleaning and qualifying outbound lists? Most GTM teams rely on gu...
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Tired of wasting hours manually cleaning and qualifying outbound lists?
Most GTM teams rely on guesswork or broad filters that let bad data slip right into their CRM.
To fix this, I built a custom, automated multi-pillar lead scoring system inside Clay called the RIGS framework.
Here is how it evaluates and scores every account instantly:
* Risk (R): Instantly validates email deliverability and catches missing contact records.
* Intent (I): Confirms precise market and niche fit (e.g., B2B SaaS alignment).
* Growth (G): Evaluates organizational scale based on real-time employee count thresholds.
* Stakeholder (S): Verifies that the right decision-maker or contact name is present.
By running this through an automated workflow, every row gets a clean, dynamic integer score from 0 to 4 before a single email ever goes out.
Clean data in, high-converting pipeline out.
What does your current lead qualification stack look like?
Let’s connect in the comments!
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started