Super excited to be part of this journey!😊

I started a Substack three weeks ago. Almost didn't. Sat on the idea for months. Kept telling myself who am I to write about AI when the field changes every week and nobody actually has it figured out. I finally started because nobody else seemed to be writing about it the way KC small business owners actually need it written. Without the hype. Without pretending we know more than we do. Three articles in. The first was why I quit selling SEO. I burned out on it watching too many small shops get told to buy backlinks they did not need. The second was about why AI keeps recommending the big national names over the small KC shops doing better work. That one took weeks to research and it still left me with more questions than answers. The third was personal. About how I missed the internet in the late 90s even though I had all the skills. And about not making the same mistake twice. Tomorrow's piece is the one I almost could not bring myself to write because it admits the thing most people in this space will not. It is called "There is no such thing as an AI expert right now (and I include myself)." I get called one. I am not. Nobody is yet. Anyone telling you different is either selling something or has not been paying attention. I write this newsletter because I keep finding things in this work every single day that nobody else is talking about. Real drift on real KC websites. AI signals that do not match what owners think their site says. The kind of stuff that costs small businesses customers they did not even know they had a chance at. If you have been wondering whether the AI hype is real, whether you should care as a small business owner, whether the people pitching you AI services actually know what they are doing, tomorrow's piece is for you. Or just message me and ask. I will answer. Link in the comments.