Great beauty campaigns don't just showcase products; they create an experience.
For this Umberto Giannini project, I focused on product presentation, smooth transitions, and engaging visuals to bring the haircare collection to life.
What makes a beauty product video stand out to you: the editing, visuals, or product presentation?
The warm beige palette and the sofa hero with the arc lamp feel like a real showroom, and the mobile product page keeps the same calm look. Which part took longer, the homepage or the product page?