Distinct Packaging Design for Gen Z With Retro Color Palette

Distinct Packaging Design for Gen Z With Retro Color PaletteDistinct Packaging Design for Gen Z With Retro Color Palette

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Aliza Munir

• 14h

My take on oaten!

Curated this really cool retro color palette for this project, as I wanted to aim it toward Gen Z and increase unboxing videos.

I wanted this brand to be distinct from all the oat brands, which are generic and use the same color palette. For this reason, I curated an eye-catching color palette and designed the logo and packaging that a customer would immediately want to pick up.

I also chose a secondary font filled with personality to make the packaging more interesting, while still leaving enough negative space so I don’t overwhelm the customer.

Brand Design

Anita Autorino

max

• Feb 22

I’ve been testing AI tools to generate packaging concepts.

Here’s my honest take: AI is powerful, but only if you are clear.

If your prompt is vague, the result is generic. If your style direction isn’t defined, it defaults to whatever the model thinks is “good design.” Which usually means safe and trend-driven.

The better results came when I had the opportunity to art direct it or design a draft reference that I could use to guide the results.

And typography? Still hard, nailing intentional type systems is another story.

Are you using AI… or is AI designing for you?

Brand Design Packaging Design ai

Aditya Pandey

• Feb 22

Curious. do you usually sketch a rough type system first before prompting? Typography still feels like the real battleground.

Daniel G Bright

max

• Feb 22

Dialoge – Brand and web design

Brand Design Logo Design Web Design

Abhiram Tinguria

• Feb 22

Really nice restraint here. The gradient system feels expressive without overpowering the typography — hard balance to get right.

Delfina Clares

• Feb 22

Complete branding for Pastelería Malú, a visual identity project developed to convey the artisanal, warm, and delicious essence of a local bakery in Buenos Aires. The design encompasses the creation of a coherent visual system that includes a logo, color palette, typography, and graphic applications designed to create a recognizable and memorable image.

Completed work