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Multi-market onboarding
One onboarding flow for US, India, Kenya, and Nigeria.
That was the problem.
Each market had different trust signals, literacy levels, and friction points. Treating them the same was costing Branch 43% of new users before they ever took a loan.
I redesigned 4 distinct flows - same component library, completely different experiences. Progressive disclosure, market-specific trust elements, 40% fewer required fields.
Result: 43% drop-off reduction. 25% MRR increase. Time-to-first-loan cut from 8 to 4.5 minutes.
If your product serves multiple markets and uses one flow - you're leaving conversion on the table.
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Onboarding is more than pretty slides.
I designed this onboarding experience for Fundify about two years ago, and looking at it today, the thinking still holds up.
The goal was simple: help users understand what the product does before asking them to explore it.
Fundify brings crypto, gift cards, bill payments, and betting wallet funding into one experience, so the onboarding needed to communicate those core values quickly and clearly.
Each screen tells part of that story without overwhelming the user.
Because good onboarding isn't just about showing features.
It's about creating clarity, trust, and enough curiosity to keep going.
Two years later, and I still stand by the decisions behind this one.
What do you think?
PRO Design 😍
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I designed and built the full multi-page site in Framer around the agency’s services, client results, case studies, and core offers, with a strong focus on converting traffic into qualified leads.
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The new conversion flow started producing leads within its first week live.
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