Boost Multi-Market Conversion with Custom Onboarding FlowsBoost Multi-Market Conversion with Custom Onboarding Flows
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Multi-market onboarding
One onboarding flow for US, India, Kenya, and Nigeria. That was the problem.
Each market had different trust signals, literacy levels, and friction points. Treating them the same was costing Branch 43% of new users before they ever took a loan.
I redesigned 4 distinct flows - same component library, completely different experiences. Progressive disclosure, market-specific trust elements, 40% fewer required fields.
Result: 43% drop-off reduction. 25% MRR increase. Time-to-first-loan cut from 8 to 4.5 minutes.
If your product serves multiple markets and uses one flow - you're leaving conversion on the table.
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started