A lot of people assume broad targeting won’t work but it actually can. It depends heavily on your business type and audience location.

👉 Broad targeting tends to work really well for local businesses, especially if your market is concentrated in one area. 👉 But if your business is niche or targeting multiple regions, then multilayer targeting (with detailed audience segmentation) can give you better control over delivery.

From my experience, no matter which one you choose, the real key is in your organic funnel. If people click your ad and your profile doesn’t build trust or credibility, they’ll bounce. If you want to see how I combine both strategy, check out my portfolio 👉 bit.ly/gloria-detailedmarketingportfolio