I developed this concept for Ovis Yogurt to show how one product can fit into different lifestyles and personalities.

The idea follows two relatable characters—a gym girlie and an everyday girl—both enjoying Ovis Yogurt in their own way. I developed the concept, character personalities, captions, and storytelling approach to make the product feel natural, relatable, and engaging rather than like a traditional advertisement.

This project showcases my ability to turn a simple product into a creative content idea with a clear concept, relatable storytelling, and a strong visual direction.