Proper Form — Social Media Branding System

A flexible social media system created for Proper Form as part of the wider brand identity.

The template system was designed to adapt across different post formats, banners and platforms while maintaining a consistent visual language.

Rather than repeating one rigid layout, the system gives the brand room to vary composition, imagery and content while remaining clearly recognizable.

Created by Lepisov Branding in collaboration with Creative Mints.

Logo design: Ilya Gorchanyuk Creative direction: Dmitry Lepisov Brand identity + social system: Lepisov Branding × Creative Mints

This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?

We redesigned ‘My Next Campaign’s website recently.

Clarity and a modern design were the entire plan behind this project.

The old website wasn’t up to date and didn’t match the app.

We wanted consistency throughout the brand so the product's easy to understand and navigate, and users know what to do next.

• A focused headline, supporting copy, and primary CTA. • Kept features in a scannable module. • Kept visual hierarchy to make the site less cluttered. • Comparison with other tools to make the decision faster. • Client testimonials, pricing plan, FAQ, and final CTA placed strategically.

We simplified the ‘My Next Campaign’ logo into the more distinctive ‘MNC’ mark.

The original wordmark is visually long.

It could be difficult to read at smaller sizes, and was challenging to place consistently in headers, navigation, and other branded sections. 

This structure connects visuals with business goals. 

Are you thinking about a redesign?

DM or comment here. Let’s work together.

Comparison with other tools placed before the pricing is a bold choice. Did you see it help people decide faster, or was it mostly a clarity move?