For SkinMedica on Dermlane, I designed and executed a high-converting Klaviyo email campaign focused on driving sales and engagement.
My work included:
Conversion-focused email copywriting
Clean, minimal UI design aligned with a premium skincare feel
Mobile-optimized layout for better performance
Strategic product placement to increase clicks and purchases
The goal was to keep the design simple while letting the product stand out—resulting in a smooth user experience and stronger conversions. canva + framer
What if finding the perfect lash style was easier than ever? ✨
I’ve been exploring how a beauty eCommerce store can deliver a better shopping experience through thoughtful UI/UX design and conversion-focused strategies.
For this independent redesign concept, I explored a more engaging way to help beauty shoppers discover products, navigate collections, and make confident buying decisions.
A few things I focused on:
1. Clean, premium beauty storefront design.
2. Better product discovery and navigation.
3. Curated product collections.
4. A lash-finder quiz concept to guide shoppers.
5. Clear product presentation and shopping actions.
6. A responsive experience across devices.
My goal with this concept was simple: make the shopping journey feel effortless while keeping the brand visually engaging.
Because a beautiful store is great, but a store that makes shopping easier is even better.
Shopify founders and beauty brand owners: What's more important to you when designing a beauty store — visual experience or product discovery?
Hey Nathan! 👋I just saw your design, it's really amazing! The black and gold color combination looks so premium.I loved how you used Canva + ChatGPT + Kajabi. Very smart work!I also do Pitch Deck and brand design. Let's stay connected brother! 🔥
Created eye-catching social media creatives for a snack brand, focusing on mouth-watering visuals, bold typography, and engaging layouts.
The designs highlight product appeal, grab audience attention, and help the brand promote its snacks, offers, and new launches effectively across social media.