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Project:
A long-form, SEO-optimized blog post designed to be the definitive guide on creating a minimalist skincare routine.
Goal:
To provide a clear, actionable guide for readers and establish the website as a trusted authority on simple, effective skincare.
Audience:
Skincare beginners and anyone feeling overwhelmed by complex beauty routines who are looking for a simple, effective solution.
What I wrote:
A comprehensive, 2,500-word guide written in a human, conversational tone that is optimized with keywords to be both helpful for readers and effective for search engines.
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Beautifully executed.
What if CapCut entered the skincare industry? ✨
Would you add it to your routine?
I explored how CapCut could evolve beyond content creation and become a premium skincare brand.
CONCEPT
CapCut Skin translates CapCut's core values of simplicity, efficiency, and creativity into a modern skincare experience. Inspired by the idea of editing and enhancing content, the brand applies the same philosophy to skincare through streamlined routines, multifunctional products, and visible results.
VISUAL IDENTITY
The identity combines minimalist packaging, clean typography, and fresh mint-green accents inspired by digital interfaces. The goal was to create a brand that feels modern, approachable, and technology-driven while maintaining a premium aesthetic.
PRODUCTS
The collection includes Cut Cleanser, Frame Serum, and Smooth Edit Cream, a simplified routine designed to cleanse, refine, and hydrate the skin. Product names are inspired by the language of content creation, creating a direct connection to the CapCut universe.
POSITIONING
Designed for people who want effective skincare without complicated routines. Smart formulas, clean design, and results-focused products for modern lifestyles.
capcutdesignstudioBrand DesignGraphic DesignPackaging DesignAdobe IllustratorAdobe PhotoshopGoogle Gemini
Amazing 😍
I recently designed a sports, fitness, and health landing page for a fitness brand called Replika Fitness.
I focused on a seamless user experience that creates trust, reliability, and certainty for the brand. Some of the key pages include:
- Booking sessions for their trainers, online purchasing with secure payments, and BMI, which gives users the ability to measure or take a quick assessment before setting goals for themselves, and more importantly, the subscription page.
The project's goal was to design a highly convertible landing page website for a sports nutrition brand.
Amazing!
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