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A D2C peanut butter brand in the health and fitness category needed a performance marketing strategy to drive online sales via their Shopify store while simultaneously building brand presence on Instagram. A multi-channel approach was deployed — Meta Ads for demand generation and creative testing, Google Ads for high-intent purchase capture.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I created a realistic AI UGC-style advertisement for a haircare brand to showcase the product in an authentic and engaging way.
The project follows a natural customer experience, starting with a product introduction, followed by product application and a final results-focused scene. The objective was to create content that feels genuine and relatable while highlighting the product's benefits through modern social media storytelling.
The video was designed specifically for short-form platforms such as TikTok, Instagram Reels, YouTube Shorts, and paid social media advertising campaigns.
Feel so real
E-Commerce Infrastructure for Custom Collectibles
The Challenge: Managing a massive, diverse catalog of custom minifigures without overwhelming the buyer. Standard grid layouts cause decision fatigue and cart drop-offs.
The Architecture: I engineered a custom Shopify experience focused on categorization and high-trust buying signals:
Dynamic Navigation: Built intuitive collection funnels to drill down from broad themes to specific items in two clicks.
Urgency Engines: Integrated a custom "Deal of the Week" module to drive immediate conversions.
Trust Infrastructure: Designed a dedicated mission page and streamlined Support HQ to validate premium pricing.
Tech Stack: Shopify • Custom Liquid Sections • UI/UX Product Design
Amazing work 👏 The quality and attention to detail really shine through.
Just wrapped up a complete custom UI/UX overhaul for a premium botanical skincare brand, 'Shabby Booth'! 🌿
Instead of using heavy third-party apps that slow down performance, everything was custom-coded natively using Liquid, HTML, CSS, and JavaScript.
To improve customer engagement and storytelling, I custom-coded a dynamic collection grid that strategically injects an 'Our Story' narrative card after 3 products, a quote card after 4 products and a key 'Ingredients' card after 9 products. Clean code, zero app bloat, and a premium shopping experience. 🚀
What features are you currently building natively in Shopify?
This is such a strong project. Everything feels purposeful and well executed.
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