Developed a cohesive visual system including custom botanical iconography, product illustrations,...Developed a cohesive visual system including custom botanical iconography, product illustrations,...
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Trae Spears
• Nov 11
Developed a cohesive visual system including custom botanical iconography, product illustrations, typographic layouts, and infographics—all designed to feel sophisticated and elegant.
The Process: Designed entirely in Figma without stock photography. Created custom line illustrations for perfume bottles and botanical elements (amber resin, iris flowers, cedar branches), established a refined color palette (charcoal, warm cream, and dark gold), and built a typography system using elegant serifs and clean sans-serifs with generous letter spacing throughout.
I tried to balance each post with visual variety and brand consistency—alternating between product spotlights, educational content, brand philosophy, and call-to-action posts while maintaining the same refined, minimalist aesthetic across the entire grid.
brandidentitydesignsocialmediaFigmaBrand DesignContent CreationSocial Media Management
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Said Rouah
• Nov 11
@Trae Spears Looks Good
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Trae Spears
• Nov 11
This was a sincere challenge for me. I am a maximalist by nature. So, I've been working very hard to learn to develop "minimal" content.
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