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Most websites don't fail because of bad design.
They fail because nobody defined what the website was supposed to do.
A company spends $15K on a redesign. New branding, beautiful layout, fast pages.
Six months later, nothing has changed.
The site looks better, but it still can't answer basic questions:
→ Who is this for?
→ What problem do you solve?
→ What should a visitor do next?
Nobody mapped the customer journey. Nobody aligned the site with a business goal. The redesign just made the confusion prettier.
Here's the order that actually works:
Understand the business and its customers
Define the problem the website must solve
Map the journey that turns a visitor into a customer
THEN design and build around it
Design is step 4, not step 1.
The most useful question to ask about your website isn't "does it look good?"
It's "does it do its job?"
What's the first thing a potential customer struggles to find on your site?
That distinction between making a site look better and defining what it must accomplish is the real redesign lesson; the sharper brief is what makes the visual system stick.
Exactly. A sharper strategy makes the design intentional instead of decorative. The visuals should serve the goal, not define it.
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Kogy — AI Companion Toy / UI/UX Design
Designed the landing page for Kogy — a plush, keychain-sized AI companion that learns, plays, and keeps you company throughout the day.
The tricky part with products like this: lean too techy and you lose the cuteness, lean too cute and it stops feeling like a real smart device. So instead of the usual soft-pastel illustration route, I let real hero-scale photography of the plush character carry the whole page — its actual texture, its little smile, its scale as a keychain — wrapped in bold, high-contrast orange and oversized type.
A small character-selector strip (Lumi, Mochi, Poppy) hints at collectibility, and a live scrolling stat ticker at the bottom (questions answered, active companions) keeps it grounded as a real AI device, not just a toy.
Genuinely one of the more fun briefs I've worked on.
The live stat ticker (questions answered, active companions) is what sells the AI-device framing here, not the photography — a plush toy with a counter reads as a running system, not a static product shot.
pretty simple and clean, looks good
Impressive 👍