Here’s a quick before-and-after from the recent campaign we worked on:

In the raw footage, she is just holding a stuffed cat doll. For the final result, we completely swapped it out for an AI-generated kitten and flooded the set with an insane number of cats we placed on it.

Getting it to look this natural wasn't just hitting an "AI magic button". It took countless generations, precise masking, color grading, and heavy compositing to nail the look. Challenging, but totally worth it.

To me, this is the perfect example of how AI should be used in videos and commercials as a powerful tool to enhance traditional post-production, not replace it.

Check it out 👇