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Here’s a quick before-and-after
from the recent campaign we worked on:
In the raw footage, she is just holding a stuffed cat doll.
For the final result, we completely swapped it out for an AI-generated kitten and flooded the set with an insane number of cats we placed on it.
Getting it to look this natural wasn't just hitting an "AI magic button". It took countless generations, precise masking, color grading, and heavy compositing to nail the look. Challenging, but totally worth it.
To me, this is the perfect example of how AI should be used in videos and commercials as a powerful tool to enhance traditional post-production, not replace it.
Check it out 👇
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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B[reathe] 3d animation I created a while ago.
Amazing 😻
Visual Identity for MOLDE. — 3D Design & Production Studio
The Challenge MOLDE. is a studio that designs and manufactures functional, everyday products using 3D printing technology. The goal was to create a visual identity that clearly communicates structural architecture, volumetric form, and technical precision without sacrificing a premium, modern aesthetic suited for lifestyle product markets.
The Solution The brand’s visual system is rooted in pure geometry. By combining heavy, solid geometric blocks to form the custom typography of "MOLDE.", the logotype structurally represents the core process of the company: molding physical raw materials into functional shapes. A key element of the identity is the punctuation point at the end, which scales independently as an abstract minimalist icon for small placements, product embossing, and tactile tags.
The Application The identity was developed alongside its physical applications, testing structural legibility across high-end 3D printed objects (such as matte polymeric lighting structures) and premium packaging. The contrast between deep matte black graphics and raw material textures ensures the brand feels industrialized yet sophisticated.
It looks great, love the way it is vibrating. What was the logic behind that ?
PROJECT NAME
AION PYR — The Aitherioi
CONCEPT / PROJECT DESCRIPTION
AION PYR is a one-minute instrumental progressive-rock film by The Aitherioi, a fictional trio of pale pre-terrestrial beings older than Earth.
They were here when the planet was born from heat, basalt, and lava, and they remain calm as that world dissolves into stardust. The film follows them performing inside a collapsing volcanic cathedral while lava, steam, lightning, and stone slowly give way to void.
The music is built only from guitar, bass, and drums: slow, heavy, repetitive, bass-led, and cathartic.
PROCESS
I started by defining The Aitherioi: a fictional pre-terrestrial trio with a shared visual identity, pale ethereal bodies, severe faces, long dark hair, and calm expressions.
Then I built the visual system around contrast: fossil-dark basalt, living lava, white steam, lightning, and their stillness inside collapse.
I created character assets, face studies, wardrobe references, instrument references, environment plates, keyframes, and individual video scenes.
The music was built first as a strict one-minute instrumental progressive-rock track using only guitar, bass, and drums. The video was then structured to follow the track: bass opening, wide trio, basalt corridor, guitar catharsis, drummer pulse, matter dissolution, and final void.
Finally, I stitched the scenes together with clean cuts so the film follows the music without extra transitions or title cards.
FEEDBACK ON BUILDING WITH MELIUS
Melius worked best as a production canvas rather than a single-prompt generator.
The node-based workflow made it possible to build the project in layers: character identity, environments, audio, keyframes, video clips, and final assembly. That helped keep the concept coherent while still allowing corrections when individual shots needed refinement.
The biggest challenge was visual continuity, especially keeping The Aitherioi consistent across scenes. The most useful approach was creating strict reference assets first, then using them as anchors for keyframes and video generation.
This is raw power, like it so much!
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