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Here’s a quick before-and-after
from the recent campaign we worked on:
In the raw footage, she is just holding a stuffed cat doll.
For the final result, we completely swapped it out for an AI-generated kitten and flooded the set with an insane number of cats we placed on it.
Getting it to look this natural wasn't just hitting an "AI magic button". It took countless generations, precise masking, color grading, and heavy compositing to nail the look. Challenging, but totally worth it.
To me, this is the perfect example of how AI should be used in videos and commercials as a powerful tool to enhance traditional post-production, not replace it.
Check it out 👇
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Visual Direction for Zoah(an a16z
speedrun
company) — 10-Day Motion Sprint
Sound on
Core Focus:
✦ Agent Builder: Direct canvas manipulation flow.
✦ Design is Code: Seamless transition between frame & code.
✦ Vector & Canvas Collabration Branching: Fluid spatial micro-interactions and with dynamic, multi-threaded branch animation.
✦ Custom Spatial Audio: Tactile sound design built from scratch to complement every pixel movement.
From zero to a polished demo experience in 10 days.
*For reference only, all final product details , official announcements and brand details remain subject to Zoah's official release.
Designed & Animated by
@acream_1
A polished demo experience in just 10 days is seriously impressive, acream. The custom spatial audio built from scratch is a thoughtful touch. Zero to polished that fast is wild.
My AI assistant runs all day. The expensive model only does the thinking.
Most requests need no AI at all. "Call me in 30 minutes" is handled by plain code. Reminders, schedules and limits are code too.
Short tasks like sorting and scoring go to fast models on a free tier.
The big model only gets planning and long conversations, where it actually has to think.
If it hits a limit, a backup model answers instead of the app going silent.
If your AI app's bill keeps growing, check what really needs the big model.
What does your app send to the most expensive model?
Same pattern holds in outbound tooling. Filtering, dedupe and enrichment lookups are plain code. The model only writes the first line once the row is already verified. Cuts cost and the weird outputs.
AI has changed the cost of trying an idea.
Traditionally, a fashion film like this might involve a studio booking, lighting, styling, repeated takes and hours in the edit. Today, AI gives smaller brands another way to explore that visual world.
What I find most interesting is the space this opens for creative decisions.
What should the product make someone feel? Which detail deserves a close-up? When should the image breathe, and when should it move?
For this fashion advertising concept, I built the story around one burgundy bag: a hand reaching for it, light across the hardware, a walk, then a quiet final frame. The typography and calls to action follow that rhythm.
Good product advertising gives an object a place in someone’s imagination. You can begin to picture carrying it, wearing it, making it part of your day.
Faster production gives us more opportunities to find that feeling. Choosing it carefully is still the work.
THE EDIT — an AI-assisted fashion advertising concept. Creative direction, video editing, motion typography and sound finishing.
I’m open to collaborations with brands looking for thoughtful product films and campaign content.
Elegant