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Google Ads Lead Generation for Mortgage Services
Managed Google Ads campaigns for a Texas-based mortgage lending company, focusing on qualified loan inquiries across purchase, refinance, and investment loan searches.
Results
53.9K impressions
8.35K clicks
2,588 conversions
31% conversion rate
$4.70 cost per conversion
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Shopify quietly changed how it counts a session this week, and if your conversion rate looks different starting September 21, this is why.
The rollout runs September 21 to 23. Three things changed under the hood. Sessions used to end automatically at midnight UTC, so a shopper browsing late at night got counted as two sessions. Now a session only ends after 30 minutes of inactivity, so that same visit counts as one. Second, a shopper who lands straight on checkout from a cart link, with no pageview at all, now counts as a session where before it didn't. Third, identified bot traffic is filtered out of session reports by default.
None of this means your store actually changed. Sessions, conversion rate, add to cart rate, checkout rate and bounce rate can all move in either direction depending on which of the three effects dominates for your traffic mix. Less bot noise pushes conversion rate up, more counted no pageview sessions pushes it down.
Five minute check before you react to a number. Pull your orders and sales for the same period. If those are flat but conversion rate jumped or dropped this week, it is the measurement change, not your store. Compare like for like only after September 23, once the rollout has finished on your account.
Ecom Swift LLC
Problem: You spend too much time answering customers manually and lose track of conversations.
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A fresh Shopify experience built for Lula Oil 🥑
Creating a clean, modern e-commerce experience that puts the product and brand story at the center.
From the visual direction and product presentation to the responsive Shopify experience, every detail was designed to make the brand feel premium, natural, and easy to explore.
✨ Clean & modern UI
🥑 Product-focused experience
🛍️ Shopify e-commerce development
📱 Responsive across devices
🌿 Natural, premium brand aesthetic
Here’s a look at some of the visuals and videos from the project.
Built with Shopify.
Nice translation of the avocado-oil branding into the PDP. Since this is a consumable people reorder on a cycle, is there a subscribe-and-save or reorder-reminder flow built in, or is the launch scope first-purchase-only for now? That's usually where the real revenue sits on a...
