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Brand development and creative directing for Alàm Essential, a fragrance brand in Jakarta.
The direction feels refined and atmospheric without relying on the usual fragrance clichés. The consistency across the touchpoints makes Alàm feel like a complete world. Which part of the identity set the tone for the rest of the system?
Thanks for sharing your thoughts. We explored various elements of nature (Alam means nature in my language) and found that the form of a waterfall was the perfect fit to serve as the face of the Alàm brand, without forcing its shape into the initial letter 'A' for the logo. For...
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For fintech products, good design isn’t just about looking modern. It’s about making people feel confident when money is involved.
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Solid execution on a hard brief.
Pelia Organic - Cosmetics Branding
We selected a sans-serif typeface, which looks as elegant as serif typefaces with its curves, but less decorative or archaic. The selected typeface has distinctive stroke ends in letters l and i, whose concave shape resembles a skin pore, and the dot over i looks like an exfoliating bead. We counterbalanced the light hues of the brand and the natural look of the packaging paper with dark glass containers (black–violet glass), which communicate the superior quality of the product, as well as protect the ingredients from the UV light.
#PeliaOrganic #CosmeticsBranding #BeautyBranding #OrganicBeauty #SkincareBranding #CosmeticPackaging #PackagingDesign #BrandIdentity #LogoDesign #BeautyBrand #OrganicSkincare #VisualIdentity #GraphicDesign #PremiumBranding #BrandDesign #SkincareDesign #CosmeticsDesign #LuxuryBranding #CreativeBranding #ProductBranding #PackagingDesign #BeautyPackaging #ModernBranding #BrandIdentityDesign
Atelier / Interiors — Editorial Interior Design Campaign
Atelier / Interiors is a premium 5-slide Instagram carousel concept created for a contemporary interior architecture and design studio.
The project explores warm minimalism through an editorial lens, combining photorealistic interior photography, tactile material studies, architectural details and refined typography. The goal was to create a social media campaign that feels less like a conventional Instagram template and more like a high-end architecture and interiors magazine translated into a digital format.
Creative Direction
The visual language is built around a restrained palette of warm ivory, limestone beige, natural oak, walnut and muted charcoal. Soft natural daylight, authentic material textures and subtle photographic imperfections create a warm, sophisticated and believable atmosphere.
The typography pairs an elegant high-contrast editorial serif with a clean modern sans-serif, creating a consistent visual hierarchy while maintaining strong readability across mobile screens.
Carousel Structure
01 — THE ART OF LIVING
A hero interior photograph introducing the project and establishing the campaign’s visual language.
02 — THE SPACE
A photography-led exploration of the living environment, focusing on light, proportion and quiet materiality.
03 — MATERIAL LANGUAGE
A curated material study featuring natural oak, limestone, linen, walnut and architectural details.
04 — THE DETAILS
A collection of intimate architectural photographs highlighting joinery, textiles, ceramics and lighting.
05 — DESIGNED FOR LIVING.
A final architectural composition bringing the campaign together through a simple statement about light, material and intention.
Design Approach
The entire carousel was art-directed as one cohesive visual system, maintaining consistent typography, grid structure, spacing, photography treatment and color language across all five slides.
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The result is a calm, tactile and contemporary visual identity designed to feel like a premium architecture publication adapted for social media.
Deliverables: 5-slide Instagram carousel · 1080 × 1350 px · 4:5 format
Creative disciplines: Art Direction · Editorial Design · Interior Design Visualization · Typography · Social Media Design
Hashtags
#InteriorDesign #InteriorArchitecture #InteriorDesignStudio #InteriorDesignInspiration #ArchitectureDesign #ArchitecturalDesign #EditorialDesign #EditorialPhotography #GraphicDesign #BrandIdentity #VisualIdentity #ArtDirection #CreativeDirection #SocialMediaDesign #InstagramDesign #InstagramCarousel #CarouselDesign #InteriorStyling #ModernInterior #MinimalInterior #WarmMinimalism #Minimalism #ContemporaryDesign #LuxuryInteriors #MaterialDesign #MaterialStudy #ArchitecturePhotography #InteriorPhotography #Behance #Contra
nice interior designs