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After 3 years of storyboarding for videos that have generated 50M+ views, here are 3 things I’ve realised:
Ideas need room to happen.
I’ve spent hours looking for inspiration and forcing myself to brainstorm, only to end up stuck.
Then, just as I’m falling asleep—not even thinking about the storyboard—the frame I was struggling with comes to mind.
Research helps. But sometimes the next step is to step away and give your brain space to think.
Simple frames deserve a place.
I used to feel like every frame had to prove how good I was at design.
But not every frame needs a clever metaphor or an unexpected composition. Sometimes, showing exactly what the script says is the strongest choice.
A simple frame that communicates clearly has earned its place.
Design for the person watching.
Most viewers aren’t designers. They’re trying to understand a product, an idea, or a story.
If a visual looks impressive but makes the message harder to follow, I need to rethink it.
Now, when I review a storyboard, I ask:
“What should someone understand from this frame?”
That question helps me decide what belongs—and what I can remove.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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