A couple months ago I shared some thoughts on hand drawn logos, with a few images from a project I worked on. It wasn’t a finished case study and I didn’t even consider it among my strongest work.

It now has more than 50k views, 84 goats and 300 likes.

I’m very intentional about what I share and when, so this one caught me off guard. But it reminded me that we never really know how our work is going to land for someone else. As long as it’s thoughtful, sharing it is better than nothing. Keep going, keep perfecting your craft and keep showing your point of view.

And thank you to everyone who interacts and appreciates what I share. It never goes unnoticed. And of course to Contra for building a space where this kind of work finds its people.

I do wonder though, did this get traction because it was hand drawn in an era where everything is AI generated? Curious what you think.

lovelyy absolutely lovee it

Jordan Racing concept. What if Jordan Brand launched its own racing team? We imagined the full launch, from the Speed Demon campaign and posters to a telemetry inspired website, racing streetwear and a flagship research facility. Basketball heritage meets Formula 1 speed.

Designed by Studio /03

Concept project, not affiliated with Nike or Jordan Brand. Art Direction, Brand Identity, Campaign Design, Web Design, Poster Design, Apparel Graphics, Motorsport, Concept

The grayscale with that one red accent keeps the whole system tight. Telemetry style site is a smart touch.