This year, I revived the brand of the event where Hinge, ID.me, and several other unicorns pitched their early backers in 2011. This is a BTS look at my Distilled Intelligence project: A three day, 250-person summit hosted around a $1M pitch competition where 40 of the best founders in the world were selected out of 2,500+ applicants to pitch to actively investing VCs. This brand solved a multi-faceted creative challenge:

The brand had 5 different audiences it addressed across founders, investors, sponsors, etc.

Lean on legacy of success of the past two DI events

Establish a new direction for a new generation

Be robust enough to activate across digital, physical and built environment mediums The Jitters below show screens from the Webflow site, LI posts from attendees, and imagery captured at the event.