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client came to me after spending $3k with an agency
got 8 leads total over 2 months
i audited their account in 20 minutes
found the problem immediately:
they had 6 campaigns running all targeting the same audience competing against each other in the auction driving up their own costs
we killed 5 campaigns
kept 1 for cold traffic added 1 for retargeting
within 3 weeks:
ad spend: $1,500 leads: 22 cost per lead: $68
same budget, same offer, same audience
they were just bidding against themselves
moral: more campaigns ≠ better results
most of the time, less is more
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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