CAC & LTV Ratio Analysis Compared acquisition cost against customer lifetime value by channel. Bl...CAC & LTV Ratio Analysis Compared acquisition cost against customer lifetime value by channel. Bl...
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CAC & LTV Ratio Analysis Compared acquisition cost against customer lifetime value by channel. Blended LTV:CAC sits at 0.67 — the business spends more acquiring customers than they’re worth on average — driven almost entirely by paid channels acquiring at a loss while churning customers twice as fast as organic/email/referral.
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Creatives on Contra have earned over $150M and we are just getting started